One Small Thing (Last Thing)

Last call, and what's next

Matt Hunter • October 14, 2026

Hi everyone,

Final note on the book, then we're back to our regular programming.

​Tough Enough came out last week and officially hit the national bestseller lists (#1 Nonfiction on USA Today and #5 on Publishers Weekly).

If you’ve read this newsletter and ever caught yourself either avoiding the hard conversation or having it way too bluntly, the book is the complete playbook for calibrating that balance.

To help keep the momentum going past launch week, here are three simple ways to support it today:

1. Grab a copy (or gift one): Pick up your copy [here], or send one to a friend, peer, or collaborator. While it’s written through the lens of leadership, the core of the book is really about what it takes to do great work, hold high standards, and stay grounded across any field—from creative projects and startups to athletics and craft.
2. Leave a quick Amazon review: If you’ve already picked it up and found it valuable, taking two minutes to leave a review makes the single biggest difference in whether algorithms surface the book to new readers.
3. Bring it to your team (or bring me in): Bulk book orders start at 10 copies, and I’m happy to help you think through the rollout. I’m also actively booking keynotes and workshops into 2027 built around these frameworks. Just reply to this email and let me know what you'd like to explore.

If you’ve already started reading, hit reply and let me know which zone you landed in. Hearing your takeaways has been the highlight of this launch.

Thank you!

Matt