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Don’t heal your dark side. Aim it. The parts of yourself you were taught to suppress are the exact ones greatness runs on. Matt Hunter • September 8, 2026 Every once in a while, a founder lets their guard all the way down and asks a question they’d never say out loud in a boardroom: "How do I stop wanting what I want?" Sometimes it sounds like: How do I stop being so intense? For others, it’s guilt over craving massive wealth, obsessive recognition, category dominance, or sheer power. They...
A book is a bad gift (but a great tool) A book you read alone changes how you think. A book your team reads changes how you operate. Matt Hunter • September 1, 2026 A book you read alone changes how you think. A book your leadership team reads together changes how you operate. Those are very different outcomes, and most companies only ever get the first one. Here's why Tough Enough works better when read together. The central idea is a spectrum (Comfort, Compassion, Tough Enough, and Hardcore...
Which of these 4 leadership zones are you in? Most founders and CEOs misdiagnose where they actually stand. Matt Hunter • August 25, 2026 Every leader I coach sits somewhere on a spectrum between two extremes. At one end, toughness is dialed all the way up, and the mission is all that matters. At the other, comfort-seeking is dialed up and preserving how people feel takes priority over everything else. From a results perspective, the super-tough side actually works quite well—it delivers...